Power couple Kareena & Saif star in Lux’s new campaign

With Kareena Kapoor Khan and Saif Ali Khan, beauty brand Lux has reintroduced its product range with a latest campaign called ‘Chand Sa Roshan Chehra’. The ad film which is shot at the couple’s home focuses on Kareena’s ‘moonlit glow’ amid a romantic set-up and is conceptualized and executed by Wunderman Thompson South Asia. Severine Vauleon, Global Vice President, Lux, said, “While there was a brand story we wanted to tell, we wanted to narrate it through an engaging story. The metaphor of the moon worked perfectly for this as it is deeply embedded in Indian culture.”