Bridgerton actress Phoebe Dynevor has been named as the new brand ambassador for weDo/ Professional – Wella’s new eco-ethical brand, vegan and cruelty-free, with minimal ingredients, 100% recyclable packaging and professional performance. Their star product, the moisture and shine no plastic shampoo cake leaves hair vibrant, soft and moisturized. Phoebe feels products are a game changer and feels that the brand encourages a change of mindset, a call for sustainability. As a CSR initiative, the brand has partnered with Plastic Bank, committing to remove 8 plastic bottles from entering the ocean, for every product sold. This collaboration has already stopped over 10 million plastic bottles, with that number rising all the time.
