Rashmika Mandanna joins Cetaphil to champion natural beauty
Cetaphil has named Rashmika Mandanna brand ambassador for its Bright Healthy Radiance (BHR) range, promoting self-confidence and positivity. The #CHOOSEYOURBRIGHTSIDE campaign encourages focusing on strengths over perceived flaws. Mandanna, a long-time Cetaphil user, aligns with the brand’s focus on sensitive skin and natural beauty. The partnership highlights the BHR range, particularly the Perfecting Serum, which offers 7x benefits for radiant, even-toned skin, and protection against pollution and blue light. A new brand video featuring Mandanna showcases the range’s transformative power.
Katrina Kaif shares insights on building Kay Beauty
Actress Katrina Kaif shared insights into her entrepreneurial journey with Kay Beauty at the Forbes India Leadership Awards. Launched in partnership with Nykaa in 2019, Kay Beauty stems from Kaif’s passion for makeup and her desire to create an inclusive brand. She emphasized the importance of being hands-on, listening to consumers, and the invaluable mentorship she received from Nykaa founder Falguni Nayar. Kaif highlighted the collaborative and democratic environment within Kay Beauty, attributing its success to a shared vision and open communication. Inspired by her entrepreneurial experience, she is also exploring investments in startups.
Kareena Kapoor Khan becomes first global ambassador for Fable & Mane
Kareena Kapoor Khan has been chosen as the first global ambassador for Fable & Mane, a renowned hair wellness brand using Ayurvedic rituals. The collaboration marks a significant milestone for the brand as it gears up for its 5th anniversary celebrations in April. The Bollywood diva was the right choice for the brand as she embodies a fearless spirit and evergreen beauty. Having been in the industry for more than 25 years, she is an inspiration and a beacon of resilience.
Ashley Park Named Dior’s new global ambassador
Actress and singer Ashley Park, famed for her role as Mindy Chen in Netflix’s Emily in Paris, has been appointed as Dior’s newest global ambassador. The luxury brand announced that Park will represent both its fashion and beauty divisions. A frequent attendee at Dior events and red carpets, often showcasing the house’s designs, Park’s appointment reflects her established relationship with the French label. She will front upcoming beauty and fashion campaigns for Dior.
