Smash-hit TV show actress and singer Lucy Hale has become the face of ALMAY where she will feature in a series of upcoming campaigns. Through the brand and its products, Hale will be seen opening up to her fans and encouraging them to join her sensitive skin journey and learn about her clean beauty routine. “From their eyeliners and mascaras, to their makeup remover towelettes, ALMAY uses gentle ingredients in products that are specially formulated to avoid irritation. They’re the perfect solution for me – easy to use, high-quality products that don’t sacrifice performance,” says Lucy Hale.