ITC Charmis has onboarded Kiara Advani as its brand ambassador. In a new campaign unveiled by the brand, it has revealed the importance of skincare and the use of serum to fight pollution and daily hustle and bustle of life. The campaign focuses on the benefits and effectiveness of the serum that is narrated in a playful manner. The serum is an effective solution for rating skin that has been formulated after thorough R&D by the ITC team. The campaign also brings out Kiara’s radiance and energy that resonates the ethos of the brand.