Lotus Herbals launched a social media campaign ‘Go Glow Girls’ for their flagship brand Lotus White Glow featuring Jacqueline Fernandez as its brand ambassador. Through this campaign, the brand started a month-long hunt from April 1, 2021, to identify four charming girls across India to be the social faces of the brand. They will win a paid collaboration with Lotus White Glow, a sponsored trip to Goa and complimentary White Glow skincare products for two months. Jacqueline will appear in ad films and images that will be broadcasted on social media platforms like Facebook, Instagram, YouTube and Twitter.