British pop star, actor and global icon Harry Styles has chosen Shaun Kearney as the first Chief Executive Officer (CEO) for his lifestyle beauty brand, Pleasing. Harry has always been an epitome of breaking down toxic masculinity and beauty standards for men since he started his career with One Direction and rose to massive fame. He has been open and comfortable about embracing his real self and is also known for breaking down stereotypical fashion norms. The musician always sports pretty nail colours which is loved by all the fans. This interest led to him creating the brand that offers a wide range of nail products, tools and nail care along with some other lifestyle products. Although the pop icon is involved in the band’s creative force, he chooses to be behind the scenes and let the team play a more visible role. Bringing with him an experience of 25 years, Kearney takes the role and aims to broaden the range of products available, introducing fresh variety and expanding the creative and collaborative community associated with Styles’ brand. Kearney’s responsibilities include establishing strategic partnerships for increasing the brand’s growth. He is joining the Pleasing team at a time when discussions surrounding the interest of men in beauty and wellness are on the rise, which is a significant step for Pleasing. With Kearney’s background in working as a creative force in several beauty brands, he aims to do more than just diversify the line with a wide range in self-care beauty products. Pleasing will also be an evolving brand adding to the spaces of discussion around modern masculinity.