American actress Courteney Cox launched ‘Homecourt’, her first business venture in January 2022. Taking the beauty approach to the home categories which include dish soap, surface spray and hand soap all Homecourt products are formulated with fine fragrances and skin care ingredients. Motivated by a desire to have her home not smell of chlorox Givaudan and Robertet have created the perfumes. Initially the brand had dish soap, surface spray and hand wash with candles and creams added subsequently. The products are available in four scents, namely Steeped Rose,” “Neroli Leaf,” “Cipres Mint” and “Cece,” which is Cox’s signature scent.