International singing sensation, Camila Cabello will head L’Oreal’s new facial care series called Revitalift Clinical campaign in Israel. L’Oréal Paris recently launched this new facial care series in Tel Aviv, Israel.

Shai Katz, Director L’Oreal Paris Facial Care Category; and Netta Kretso Neiger, Director of Communications Nacasch, Director of the Consumer Products Division at L’Oréal Israel and Influencers of the brand were the main guests at the product launch. Other guests included social influencers and public opinion leaders.

The new product line will have two care products, including a facial lotion with vitamin C and SPF 50 and a serum with 12% pure vitamin C. These products will mainly target issues like wrinkles, uneven skin tone and enlarged pores, giving a smooth skin tone.

The ad campaign will be on air by mid-July on different television channels, digital media and social networks.