Introducing IGORA ZERO AMM by Schwarzkopf Professional: the revolutionary addition to the megabrand IGORA. Featuring the brand’s hair muse Mira Kapoor, this innovative hair color range boasts a no-ammonia formula with no odor, ensuring vibrant, long-lasting color with intense care and zero worries for your client’s hair.

Here’s the kicker: IGORA ZERO AMM doesn’t require a dedicated developer. Salons can use the same developer as IGORA, saving storage space and boosting profitability. Made for the new-age discerning consumer, its Phytolipid Technology with micronized oils guarantees equal pigment penetration for stunning, true-to-tone results.

With 21 exciting shades and 6 brand new shades, IGORA ZERO AMM offers endless styling possibilities.

DM @shwarzkopfin to know more.