The 25th edition of the region’s largest exhibition for beauty products, hair care, fragrances, and wellbeing, Beautyworld Middle East 2020, will now take place from November 23-25, 2020 at the Dubai World Trade Centre. The event was initially proposed to run in August, but the new dates were announced after extensive feedback and consultation considering the efforts of the global governments to contain the spread of COVID-19, stated the show’s organizer Messe Frankfurt Middle East. The three-day event will witness interactive programme of live make-up and hair demonstrations, bold shows presenting the biggest and best trends and innovations in global beauty.
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