NEWDAY from Rica enhances the creativity of hair colorists

KWith the endeavour to care for hair in a more responsible way, Rica has introduced NEWDAY bleaching cream and NEWDAY bleaching powder.

NEWDAY Bleaching Cream:

This is a dust-free bleaching cream that containslow quantity of ammonia. The cream assuresreduced risk of adverse reactions on the scalp. It also ensures nourishment, protection to hair and bleaches the hair up to 8 tones.

Use: It is appropriate for all bleaching techniques (balayage, foils, etc.)

NEWDAY Bleaching Powder:

This is a dust-free bleaching powder that contains low quantity of ammonia. It works fast and bleaches up to 9+ tones.

NEWDAY, launched by RICAis the new bleaching systemcreated with the aim to enhance the ability and creativity of hair colorists. The products are formulated with specifically selected ingredients to satisfy all the hair needs while bleaching.

It is formulated with specifically selected ingredients:
  • Guar Gum: Rich in galactomannan, a polysaccharide hydrocolloid, it stands out for its emollient and softening properties
  • Aloe Barbadensis: Considered by Egyptians as the ‘plant of immortality’, aloe boasts of restorative and re-epithelizing actions
  • Bisabolol: The main component of Chamomile essential oil has been used for centuries for its soothing and mitigating properties
  • Hydrolyzed Keratin: Keratin represents the foundation of the hair fiber. Rich in sulfur and oligo-elements, it restores structure and strength to hair

Rica has been striving for ‘responsible beauty’ for 25 years, making it a point of reference and a mission turned into real philosophy for Rica family. The idea is to be more mindful and make every production phase sustainable by carrying out a meticulous check on raw materials picked from natural and organic products.The brand’s motive is to spread and create more awareness about the concept of ‘Responsible Beauty’, a principle based on respect for the surrounding territory and its resources to create professional products that enhance beauty. Hence, Rica products are 100% vegan and derived from 94% natural ingredients used in creating transparent formulas that are not harmful to customers and the environment.

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