Rica Italy celebrates 30 years

Esskay Beauty celebrates 30th anniversary with a Sicilian adventure

The Esskay Beauty Resources team, along with their salon partners and clients, initiated a 5-day trip to Sicily, Italy from 30th September to 4th October 2023. The expedition named “The Rica Sicily Experience” marked the celebration of 30 years of Rica Italy and its decade-and-a-half-long association with Rica. From a small family-owned enterprise on the eastern coast of Sicily in the year 1994, the mission was to harness the power of nature to beautify the world. The tour included walks through the same olive groves, mountainous craters, and cacti gardens from where Rica’s cosmetic heritage comes.

Highlights of the tour

Visit to Mt. Etna, one of the world’s rare active volcanoes
Leisure walk through Taormina, a beautiful hillside town overlooking the Mediterranean Sea
Stroll through the Sicily Outlet, the heart of the fashion and beauty world.

The Rica Red Collection Launch Show

The Rica Red Collection Launch Show held at the Radicepura Garden Festival unveiled Rica Italy’s latest Hair Color Collection. The launch event was followed by an electrifying fashion show where the guests, in keeping with the theme of the evening, wore vibrant shades of red. It also offered insights into the latest trends and developments that they could bring back to their salons.

The collaboration

The Esskay-Rica partnership dates back to 2008 with natural waxing solutions and has since evolved to a comprehensive range of products including hairstyling, hair color, and haircare. Esskay’s dedication to fostering Rica’s mission has led to significant investment in this partnership and its commitment to drive the Green Beauty Revolution forward. As a result of this, Rica has experienced remarkable growth within salons across the country and marching ahead with a similar pace.

With every product launch and initiative, their partnership strives to lead the industry toward a more sustainable, eco-conscious, and organic future. Theirs is a narrative of setting a new standard for eco-friendly, glamorous beauty that mirrors the values and choices of today’s discerning consumers.