Biotech meets haircare in K18 to transform damaged hair
MFor years, traditional cosmetic chemistry was the only solution to hair damage. A temporary solution, it concealed the problem instead of correcting it. Haircare products were either conditioning treatments that coat hair insuperficial hydration and sheen, or repair treatments that patch-up hair damage like internal glue, temporarily.
Now, K18 brings you a permanent solution for hair damage.
Hair experts at k18 spent a decade in the lab scanning and testing all amino acid sequences across the entire keratin genome that makes up human hair. In a breakthrough, they located one unique sequence (a bioactive peptide) that restores damaged hair back to its original, youthful state, and that is our K18Peptide™!
How does K18Peptide™ work?
When hair gets damaged, the polypeptide/keratin chains that make up the inner structure of a hair strand lose elasticity and strength, and hair loses its resiliency and shine. The K18Peptide™travels into the inner-most layers of hair -the keratin chains, fits in, and reconnects the broken chains. As a result, any disturbed di-sulphide bonds are also re-conformed.
Chemically treated or bleached hair is the most prone to damage, but with the K18Peptide™, the more damaged the hair, the more dramatic the results.
Why should your clients choose K18Peptide™?
As salons re-open and transformations are in demand, stylists armed with the power of K18 can bring client’s hair back to life in just 4 minutes! So, you can optimize your service while making additional profit, while the at-home mask provides clients with a damage-fighting routine. Choose K18Peptide™to make even more magic happen the next time your clients come in!
For further information, email at [email protected] or call +91-22-49730878