Rare Beauty Signs Ella Bright
Rare Beauty has appointed Off Campus actor Ella Bright as its first-ever celebrity ambassador, marking a milestone for Selena Gomez’s beauty brand. Bright fronts the new Made You Blush campaign, spotlighting the cult-favourite Soft Pinch Liquid Blush. The partnership reflects Rare Beauty’s expanding celebrity strategy while reinforcing its commitment to authentic storytelling, community engagement and mental health advocacy through the Rare Impact Fund.
Tropic Skincare Partners Alison Hammond
Tropic Skincare has named British broadcaster Alison Hammond as its first celebrity partner, launching The Alison Edit, a curated skincare collection developed with founder Susie Ma. Inspired by Hammond’s personal skincare journey, the collaboration champions healthy skin, confidence and ingredient-led beauty. The partnership also strengthens Tropic’s ambassador-driven marketing strategy while appealing to consumers seeking authentic, wellness-focused skincare.
Tyla Gets Bratz Collector Doll
Grammy-winning singer Tyla has received her own Bratz Collector Doll, inspired by her custom Balmain sand gown from the 2024 Met Gala. The collectible recreates her signature braided hairstyle, beauty mark and glamorous aesthetic, celebrating her influence across beauty and fashion. Released during Bratz’s 25th anniversary, the collaboration underscores Tyla’s growing global appeal and cultural impact among Gen Z audiences.
Sara Ali Khan Joins Antara
Kalyan Jewellers has appointed Sara Ali Khan as the brand ambassador for its natural diamond collection, Antara, unveiling the partnership through a new multimedia campaign. Celebrating modern luxury and self-expression, the campaign positions natural diamonds as versatile, everyday jewellery. Sara’s appointment further strengthens Kalyan Jewellers’ celebrity ambassador portfolio while enhancing the premium positioning of its Antara collection.
Rashmika Leads Crocs’ Monsoon Campaign
Crocs India has launched its ‘Wonderfully Unordinary’ monsoon campaign featuring brand ambassador Rashmika Mandanna. Celebrating individuality and self-expression, the campaign showcases the brand’s monsoon-ready footwear and Jibbitz charms alongside a roster of digital creators. Rashmika’s latest collaboration reinforces Crocs’ youth-focused marketing strategy while strengthening its lifestyle positioning in the Indian market.
Zendaya Glows in Charlotte Tilbury
Zendaya stepped onto the red carpet at the London premiere of Spider-Man: Brand New Day wearing a complete Charlotte Tilbury beauty look created by celebrity makeup artist Ernesto Casillas. Combining the brand’s signature skincare with its latest makeup innovations, the look delivered Charlotte Tilbury’s iconic radiant glow, further cementing the luxury beauty label’s presence on Hollywood’s biggest premieres and celebrity events.
