Wella Professionals, a global leader in hair care innovation, has announced a landmark partnership with the Delhi Capitals as their official Hair Partner for the 2025 season of India’s Premier Women’s T20 League. This marks Wella’s first foray into sports partnerships, demonstrating their commitment to supporting women in sports and celebrating their achievements.
The collaboration aligns two powerhouses dedicated to excellence. Just as Delhi Capitals strive for victory on the cricket field, Wella Professionals champions bold transformations and healthy, resilient hair. The partnership recognizes the growing prominence of the Women’s T20 League and Wella’s dedication to supporting the female cricket community.
Pravesh Saha, General Manager, India and South Asia, Wella Company said, “Recognising and encouraging women in sports is a key focus of our partnership with Delhi Capitals. We are proud to support women athletes who are breaking barriers and showcasing their strength and determination. Delhi Capitals embodies these values, making them the ideal partners for Wella Professionals. Just as athletes train for peak performance, hair requires dedicated care to stay strong and healthy. This collaboration proves that great hair isn’t just about style, it’s about the confidence to perform at your best.”
Delhi Capitals CEO, Sunil Gupta, expressed his delight at the partnership, stating, “We are thrilled to welcome Wella Professionals as the Official Hair Partner of our women’s team. It is enriching to collaborate with a partner that resonates with our commitment to excellence and provides opportunities for our women athletes to perform with confidence, both on and off the field.”
Wella Professionals, renowned as the No.1 Salon Colour Brand in the World (based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair colouring products category published by Kline) brings over 140 years of expertise to this partnership. Their innovative hair solutions empower individuals to express themselves freely, inspiring the courage to be daring.
This alliance with Delhi Capitals reinforces Wella’s commitment to breaking barriers and ensuring that every woman, on and off the field, shines. The brand will provide its expertise to ensure players like Jemimah Rodrigues, Shafali Verma, Meg Lanning, and Annabel Sutherland, along with the entire Capitals squad, step onto the pitch feeling energized and ready to perform at their peak. Wella’s advanced technology, from salon treatments to at-home care, ensures hair stays strong and healthy, ready for any challenge.
