Isha Ambani’s beauty brand TIRA recently opened its flagship store in Mumbai in Jio World Plaza. The launch was a star-studded event with celebrities like Suhana Khan, Kareena Kapoor Khan, Shahid Kapoor, Shalini Passi, and Kiara Advani amongst others gracing the occasion.
The impressive store is spread across 6200 sq ft and exudes elegance and sophistication offering shoppers an immersive experience. The store has 15 shop-in-shop boutiques with global brands like Yves Saint Laurent, La Mer, Dior, Estée Lauder, Prada and Valentino along with ultra-luxurious skincare brands such as Augustinus Bade, which is only at TIRA in India. All the shops provide a first-of-its-kind immersive experience to customers.
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In addition, the store offers beauty concierge service for a bespoke shopping experience. Experts have detailed consultations with customers and offer customized recommendations from a range of high-quality products. They also use state-of-the-art technology tools like personalized recommendations and virtual try-ons to elevate the shopping experience. The goodies don’t end here. After this personalized retail therapy, customers can unwind at the TIRA cafe with tasty snacks and refreshing drinks. For special events, the cafe plans to have Champagne Bar, again a first in India, adding the class and finesse that it stands for.
According to Isha Ambani, Executive Director, Reliance Retail Ventures Limited, TIRA is about redefining luxury within the beauty space in the country, offering global brands along with premium services, creating an unparalleled experience for customers.
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