The Body Shop has collaborated with actress and model Diana Penty for its Vitamin C skincare range, out in stores just before the festive season. Diana Penty will be seen in a video sharing her personal skincare routine using the Vitamin C range.
The skincare routine starts with using the Vitamin C Daily Glow Cleansing Polish to prep the skin, followed by Vitamin C Glow Revealing Serum, which has been proven to enhance skin glow by 33% after eight weeks. Lastly, using a Vitamin C Glow Boosting Intense Moisturiser, for hydration and protecting the skin against environmental stressors.
The USP of Body Shop’s new range is that the vitamin C is sourced from Camu Camu berries that have a high percentage of Vitamin C content. Besides, this, the products are infused with Bakuchiol, a plant-based substitute for retinol that fights against skin pigmentation and also offers 24 hours hydration.
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According to Harmeet Singh, Chief Brand Officer, The Body Shop, Asia South, the vitamin C range offers a simple yet effective routine to get radiant skin. Having Diana onboard has been excellent as her take on skincare aligns well with the brand’s values. Diana added that she is excited to be a part of Body Shop’s festive season with glowing skin. The new range is excellent to attain a healthy glow due to its natural ingredients and it has been launched at a perfect time just before the festive season begins.
The Vitamin C range is available online and in all Body Shop stores. Consumers can benefit from special festive offers available on the app and website.
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About The Body Shop
The Body Shop is a global beauty brand renowned for its commitment to ethical sourcing, environmental sustainability, and social responsibility. Founded in 1976, the company offers a wide range of natural and vegan beauty products, including skincare, body care, hair care, and fragrances. The Body Shop is known for its unique and effective formulations, often featuring ingredients sourced from around the world. Beyond its products, the company is dedicated to various social causes, such as empowering women, protecting human rights, and safeguarding the environment.
