Huemagic, Streax Professional‘s newest breakthrough in no-ammonia hair color, was launched by Vaani Kapoor, the brand ambassador, who revealed this newest product in Mumbai. Huemagic represents a major advancement in Streax Professional’s continuous mission to push the limits of hair color science and provide cutting-edge goods for both customers and hair stylists.
Streax Professional is renowned for its innovation and leadership in the salon supplies business. Being the only domestic brand that genuinely comprehends Indian hair makes Streax Professional unique. Innovation has always been at the core of our brand, and we carefully design our inventions to meet the needs of Indian consumers.
Huemagic, which offers a lovely finish and subtle coloring, is another product innovation from Streax Professional. The composition without ammonia is gentle on the hair and scalp and has a long-lasting effect. Huemagic, is enhanced with Vitamin Boost Technology, provides a gorgeous finish while nurturing the hair, leaving it looking amazing and feeling healthy. It is a great option for professionals because of its soft, smooth application method, which guarantees durability without the harshness of ammonia. This ground-breaking product offers a luxury coloring experience while protecting and nourishing hair for healthier, more radiant results.
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Speaking about the launch of this new offering, Bollywood Star Vaani Kapoor and Brand Ambassador for Streax Professional shared her excitement stating, “I am pleased to join and be a part of Streax Professional on this journey. Huemagic Hair Colour is perfect for anyone looking to find a shade that truly speaks to their personality.”
Rochelle Chhabra, Head, Streax Professional, said “We are thrilled to introduce Huemagic, a breakthrough in no-ammonia hair colour. At Streax Professional, we understand the heartbeat of the salon industry—every stylist strives for perfection, and every client seeks transformation. Huemagic Hair Colour is a game-changer, offering gentle color and a fabulous finish with no ammonia and the power of Vitamin Boost Technology in its formulation which offers the perfect balance of quality and safety. We are confident this product will set new standards for the salon hair colouring experience.”
Priyanka Puri, Senior Vice President of Marketing at Hygienic Research Institute Pvt. Ltd., expressed her enthusiasm for the launch, stating: “With Huemagic, we’re redefining the hair colouring experience by combining superior long-lasting with a formula that is gentle & fabulous for the hair. Our Vitamin Boost Technology ensures not just beautiful colour but healthier hair, making it an ideal choice for today’s beauty-conscious consumers. We are also delighted to have Vaani Kapoor grace the launch and unveil Huemagic, reinforcing her association with Streax Professional and our commitment to creating innovative solutions.”
Heena Dalvi, DGM of Education at Streax Professional too spoke exlusively to StyleSpeak, “Today’s clients look forward to trying products that cater to their specific needs. They are always in search of products that can deliver them their desired results without harming their hair. Our goal while creating Huemagic was just that – we wanted to bring to the markets a range of hair colours which were gentle and safe on the hair.”
We had the privilege to interview Vaani Kapoor and here’s an excerpt of the Q&A.
As a role model for millions of fans, what do you want to tell them about hair care and hair colour?
Please be diligent with your hair – (do your) spas and your rituals and the hair serums etc. because they all come in handy. Especially for my field, it’s more of a must do. You can do your home remedies which I also do and believe in, but you need also professional products like serums, no-sulphate shampoos and the no-ammonia colours, which is where Streaks Professional comes in. For me, it’s more like a to-do list to maintain my hair, and pamper it because there’s a lot brushing, combing and texturizing happening on set.. So it is important that you too go get hair spas and rituals done diligently, and use the serums, no sulfate shampoos and no ammonia hair colour, fromStrea.
What do you think sets Huemagic hair colour apart from other options in the market?
It’s No Ammonia, it has a boost of vitamin in it, so it’s amazing. Streax is a very renowned brand and I’m very happy to be associated with them. All the products so far have been remarkable.
What influenced your decision to become the brand ambassador for Streaks Professional?
I’ve had a very good course of engagement and a connect with the brand. I personally believe in quality and I like to associate myself with people who have similar belief systems.
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About Streax Professional
Launched in 2004 by Hygienic Research Institute, Streax Professional is a brand intimately linked with flair and glamour in the salon industry. Streax Professional is a leading brand in the professional market, offering cutting-edge products with well considered formulas that are particularly tailored to Indian hair types and having the largest distribution network and over 40000 salons in India and elsewhere.
