Schwarzkopf Professional, a renowned name in the hair care industry, has joined forces with India’s leading salon chain, Lakmé Salon, to introduce a groundbreaking hair colour solution: IGORA Zero Amm. This revolutionary ammonia-free hair color range offers stunning results without compromising hair health. Henkel Consumer Brands, the parent company of Schwarzkopf Professional, is dedicated to providing cutting-edge hair care solutions. Kartik Kaushik, Country Head of Henkel Consumer Brands for India and South Asia, emphasized the company’s commitment to delivering exceptional experiences. By partnering with Lakmé Salon, they aim to redefine the hair colour journey and make high-quality, innovative products accessible to all.
Kartik Kaushik, Country Head, Henkel Consumer Brands – India & South Asia said, “At Henkel Consumer Brands, we are committed to providing our clients with the best possible experience. Our collaboration with top salon partner Lakmé Salon allows us to introduce revolutionary hair products that empower customers to explore innovative, high-quality options. Together, we’re redefining the hair colour journey and making exceptional results accessible to everyone.”
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Lakmé Salon, known for its trendsetting services and expert stylists, is the ideal partner for Schwarzkopf Professional. Vipul Chaturvedi, CEO of Lakmé Lever, expressed pride in bringing the IGORA Zero Amm range to over 450 salons across India. This collaboration allows Lakmé Salon to offer clients a comprehensive hair colour solution that is gentle yet effective.
Vipul Chaturvedi, CEO, Lakmē Lever said, “At Lakmē Salon, we’ve always been at the forefront of innovation and trends. And Schwarzkopf Professional has been our long standing partner to bring in new age Hair Color & Style innovations. With the launch of Igora Zero Amm, we are proud to bring a revolutionary zero ammonia hair colour experience across our 450+ salons. It’s a Hair Color that Cares and now gives you a spectrum of 21 shades with up to 100% white hair coverage.”
To showcase the power of IGORA Zero Amm, Schwarzkopf Professional and Lakmé Salon have launched “Zero Amm Day.” This exclusive event offers clients a complimentary root touch-up using the ammonia-free hair colour range. The initiative has already been a huge success in Mumbai, and it is now expanding to Pune and other key cities across India.
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Ammonia-free hair colour offers several advantages over traditional hair dyes:
- Gentler on Hair: Ammonia can damage the hair cuticle, leading to dryness and breakage. Ammonia-free formulas are much kinder to the hair.
- Reduced Scalp Irritation: Ammonia can irritate the scalp, causing itching and redness. Ammonia-free hair colour is less likely to cause these side effects.
- Vibrant Color: Despite being gentler, ammonia-free hair colour can still deliver stunning, long-lasting results.
By partnering with Lakmé Salon, Schwarzkopf Professional is making it easier than ever for clients to experience the benefits of ammonia-free hair colour. With Zero Amm Day, they are setting a new standard for hair care innovation and customer satisfaction.
