25-year-old pop singer Sabrina Carpenter has been recently named as the first Brand Ambassador for Redken, the popular hair care brand. Known for her signature blonde locks, Sabrina Carpenter is all set to feature in all of Redken’s advertisements and will begin by promoting the brand’s Acidic Bonding Concentrate collection.
Expressing her excitement, the ‘Short ‘N Sweet’ singer said, “Beauty and especially my hair is a big part of my identity. I’ve always dreamed of partnering with a hair brand and waited to find the right partner. It’s been the secret to keeping my hair looking its best and I can’t wait to share what we’ve been working on together.”
As part of the partnership, Sabrina Carpenter’s hairstylist Scott King and colourist Laurie Heaps have joined as a part of Redken’s professional talent team. According to them, Redken deserves all the credit for the pop sensation’s bouncy hair and perfect colour. The President of Redken, Severine Breton, added to this saying, “Of course, we can’t talk about Sabrina without mentioning her iconic hair. From social media to the streets of New York and everywhere in between, everyone is obsessing over her bangs, her blonde, and her blowout. This is our biggest partnership to date, and we couldn’t be more excited. Sabrina’s unapologetic attitude, endless ambition, and magnetic energy perfectly align with our core brand values.”
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With the announcement of this partnership, 2024 only gets better for the singer. Her latest music album, Short ‘N Sweet, recently debuted at No.1 on the Billboard 200 chart along with her singles being debuted at the top positions on Billboard Hot 100 chart, all of which being a first in Sabrina Carpenter’s professional career. Her sold-out album tour, the ‘Short N’ Sweet Tour’, will commence this fall, for which Redken will be joining the stage as the tour’s official partner.
