Olaplex has just showcased its rebranded avatar and is now focusing on scalp care. It has announced starting a “bold new chapter rooted in its legacy of category-creating science and inspired by professional stylists”. With this new focus, Olaplex aims to promote its values through an evolving digital presence and new visuals.
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This change can be seen in the newly launched product, No.0.5 Scalp Longevity Treatment that is aimed at enhancing long-term hair and scalp health. This product can be used with No.3 Hair Perfector to give a long-lasting effect from the root to the tip.
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According to Amanda Baldwin, CEO of Olaplex, the new product aims to live up to the brand’s reputation of developing extraordinary products that build bonds and break barriers. All the products offer robust foundational hair health and deliver long-lasting results.
