Nykaa and BookMyShow Live are putting on a pink carpet event on World Beauty Day to reveal that Nykaaland, India’s largest beauty playground, is returning for an amazing second run! Prepare to immerse yourself in the ultimate beauty and lifestyle festival once more after Nykaaland’s incredible premiere, which drew over 15,000 aficionados! Co-produced by BookMyShow Live, the live entertainment experiential division of BookMyShow, and Nykaa, the premier beauty and lifestyle destination in India recognized for its industry-first initiatives, Nykaaland 2.0 promises three unforgettable days of fun, fashion, and beauty from October 25 to 27, 2024, at the Member’s Enclosure, Mahalaxmi Racecourse, Mumbai. With prices starting at just Rs, tickets for this beauty and entertainment extravaganza are exclusively available on BookMyShow, India’s top entertainment destination, as of right now.
Let’s take a look at what’sin store at Nykaaland.
Exclusive Masterclasses with the World’s Beauty Titans
Nykaaland 2.0 is excited to offer an exclusive workshop with the renowned Sofia Tilbury, Global Artistry Director and Brand Muse at Charlotte Tilbury Beauty, as part of its mission to bring the finest of the beauty industry to India. Sofia is acknowledged as one of the most sought-after young talents in the beauty world. She has worked as a makeup artist for more than ten years, doing looks for some of the largest runway events and famous celebrities including Gigi Hadid, Salma Hayek, Celine Dion, and Sienna Miller. With the lovely Shanaya Kapoor serving as her muse and lending an extra dash of glamour, watch as Sofia displays her skill for creating perfect, high impact looks.
The fun doesn’t stop there, though; get ready to be motivated by makeup artist Patrick Ta, who is responsible for the incredible makeovers of Demi Lovato, Penélope Cruz, Gigi Hadid, and Camila Cabello. Patrick will impart his knowledge of sophisticated methods and creative ways to take regular beauty to the next level! Romero Jennings, the Director of Makeup Artistry at M.A.C., who is renowned worldwide for his extraordinary artistic ability and unique painterly approach to makeup, is also a part of this amazing lineup. The masterclass by Jennings promises a potent fusion of color, nature, futurism, and technology—elements that are essential to his distinctive style and have helped him gain recognition across the globe.
Global Beauty’s Best, All Under One Roof!
Learn about the top brands, like Bobbi Brown, M.A.C., Sol de Janeiro, Estée Lauder, CLINIQUE, Caudalie, and Charlotte Tilbury, each with their own distinctive collections. Savor the newest products from our local favorites, including Foxtale, Dot & Key, Minimalist, PAC Cosmetics, Earth Rhythm, Nykaa Cosmetics, Nykaa Naturals, Kay Beauty, Nykaa Wanderlust, Nykaa Perfumery, Nykaa SKINRX, Nyveda, and Hyphen.
Next, check out the newest must-haves from the most notable debuts this year at Nykaaland 2.0, featuring the likes of Carolina Herrera, Versace, Jimmy Choo, Kevin.Murphy, 3TENX, Moroccanoil, Dolce & Gabbana, Laura Mercier, Shiseido, ghd, Beauty of Joseon, CeraVe, Viktor & Rolf, LANCåME, L’Occitane, Eucerin, Forest Essentials, ISNTREE, Too Faced, Smashbox, Dr. Jart+, Dermalogica, Ikonic, Nivea, Fix My Curls, and Setu.
The top products from Etude, Innisfree, Sulwhasoo, Laneige, TonyMoly, and COSRX are available for Korean beauty enthusiasts to purchase. Don’t forget to check out the best selections from Obagi Medical, The Ordinary, Victoria’s Secret, Bath and Body Works, Insight Cosmetics, MARS, Dove, O.P.I., Wellbeing Nutrition, and Pond’s as well as top picks from e.l.f. Cosmetics, Maybelline New York, L’Oreal Paris, Cetaphil, Neutrogena, Pixi, Wella Professionals, HK Vitals, Rexona, and Sebamed.
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Discover Fashion and a Sneaker Wonderland—More than just Beauty
Nykaaland 2.0 is full with surprises that surpass just aesthetics! This year, Foot Locker is making its debut in Nykaaland and India, delivering the hottest kicks of the season right to the action! Sneakerheads should get ready to show off the sexiest kicks on the neighborhood as PUMA will also be showcasing their best looks. Get your hands on the newest pieces from Revolve, Cider, Twenty Dresses, Gajra Gang, KICA, Cover Story, Forever New, RSVP, and Mia by Tanishq, fashionistas.
Hold on to your hats, because Nykaaland 2.0 also promises exclusive celebrity appearances that will up the ante and add excitement to the celebrations. If that’s not enough, explore interactive areas where you can try on items, get professional advice to get the ideal appearance, and learn about the newest trends in sustainable beauty.
Anchit Nayar, Executive Director and CEO, Nykaa Beauty said, “We’re thrilled to launch the second edition of Nykaaland. The stellar footfall of over 15,000 consumers at our debut was a clear sign of the passion for immersive brand experiences, masterclasses, and thrilling live performances. The incredible response has fueled our drive to make Nykaaland 2.0 even more interactive and engaging this year. Nykaaland is an industry-first festival that embodies our vision of crafting a one-of-a-kind beauty and lifestyle space where brands, consumers, creators, and beauty communities come together. Partnering with BookMyShow Live, we’re set to take experiential beauty to the next level!”
Owen Roncon, Chief of Business – Live Events, BookMyShow said, “We’re incredibly thankful for the enthusiastic response we experienced at the inaugural edition of Nykaaland, where attendees immersed themselves in a captivating world of beauty. This ground-breaking immersive experience reflects our vision to introduce curated experiences in allied industries like beauty, which are rapidly gaining momentum in India. This year, our focus remains on crafting experiences that prioritise our fans and exceed their expectations. At Nykaaland 2.0, we aspire to inspire self-expression and redefine how India engages with beauty, with the beauty experts – Nykaa. Attendees will have the opportunity to learn from some of the world’s leading beauty experts, all while enjoying engaging immersive experiences, high-energy music, culinary delights that complement the festival’s aesthetic, and more. Nykaaland transcends being just a festival; it’s a celebration of beauty, lifestyle and creativity. Join us for an unforgettable weekend that whisks you into a world of beauty and unique curated experiences that you’d never want to leave!”
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This year’s Nykaaland will combine contemporary sophistication with vintage charm to take guests back to the heyday of classic beauty and fashion. Nykaaland invites you to experience beauty like never before with its delicate pastel color palette, pop-pink tones, and whimsical features that effortlessly merge classic and contemporary aspects!
Many firsts were introduced to the nation with the first Nykaaland event, including workshops by internationally recognized makeup artists like Mario Dedivanovic and the premiere of unique brands. The star-studded event, which featured appearances by HRVY, the UK’s pop music sensation, along with legends like Janhvi Kapoor, Masaba Gupta, Nushrratt Bharuccha, Alaya F, Shivshakti Sachdev, and Vahbiz Dorabjee, had everyone in stitches.
