For the first time ever, RICA stepped onto the stages of New York Fashion Week 2024 as an official sponsor for the star-studded event. The New York Fashion Week, which was held from 6th September-11th September 2024, showcased a fresh wave of new-generational talent, highlighting the efforts of designers and models alike. RICA made its backstage debut at fashion shows of brands like TOMBOGO and ALLINA LIU, bringing their personal touch to the ramps of a high-fashion arena. This marked a significant milestone of RICA, symbolising the brand’s entry into the elite fashion sphere.
Also Read: Kosmoderma Clinic Launches LPG Endermologie Cellu M6 Alliance in India
By collaborating with Master Session Artist Joseph Di Maggio, a New Yorker who has shaped a stellar career for himself under the expertise of seasoned hairstylist Odile Gilbert, RICA introduced an innovative hairstyling approach backstage. Joseph’s in-depth understanding of contemporary cuts and colours played a crucial role in paving the way for the next set of trends for the autumn/winter season.
Also Read: Bodycraft Clinic & Salon Expands to Gurugram, Introducing Cutting-Edge Skincare Services
RICA’s presence at the New York Fashion Week not only indicated towards the brand’s growing success and continued craftsmanship, but also spoke volumes about the brand’s influence in the fashion industry. As RICA continues to innovate and inspire, its impact on the fashion world is set to expand, promising exciting developments in the realm of haircare and beyond. This debut at New York Fashion Week marked just the beginning of RICA’s journey to redefine the future of haircare and styling.
