Maybelline New York has brought back its popular brand campaign, “Maybe It’s Maybelline” but with a twist on the original jingle.
The new ad sees brand ambassadors, Storm Reid, Gigi Hadid, Suhana Khan, Peggy Gou, and Shay Mitchell with their favourite products from Maybelline. In the new melody, the brand uses sound to convey its energy and brand value. The new melody has been made with sonic branding agency, Sixieme Son and Gotham, a creative agency. It will capture the essence of New York embracing the city’s energy and vibe.
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According to Suhana Khan, the revived jingle is catchy and peppy. It is reminder of accepting yourself and expressing your indviduality. Trisha Ayyagiri, the Global President for the brand added that the new jingle captures the essence of the brand showcasing empowerment, authenticity, and self-confidence.
Jessica Rode, General Manager of the brand felt that in India beauty is about individuality and empowerment and this catchy jingle will inspire people to embrace their confidence and creativity. The brand campaign comes during the festive season when everyone wants to look their best using high-quality products with minimal effort.
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