Lotus Herbals acquires a 25% stake in D2C brand Conscious Chemist

Lotus Herbals, a well-known natural beauty care company, announced that it had purchased a 25% share in direct-to-consumer clean beauty brand Conscious Chemist. According to Lotus Herbals Joint Managing Director Nitin Passi, the investment in Conscious Chemist is in line with the company’s strategy for rapid expansion in the direct-to-consumer (DTC) market concentrating on clean beauty. Conscious Chemist, which began operations with just three products a few years ago, now has a functional skincare collection of assembled goods encompassing face care, eye care, and body care categories.