06 Oct 2023
L’Oréal Paris celebrated women’s empowerment and sisterhood at the esplanade of the Eiffel Tower during Paris Fashion Week on 1st October. It was an open to all event and broadcasted on Instagram, Roblox, and the brand’s websites. It had spokespeople from across the globe, such as Elle Fanning, Luma Grothe, Marie Bochet, Cindy Bruna, Camila Cabello, Aja Naomi King, Soo Joo Park, Aishwarya Rai, Nikolaj Coster-Waldau, Viola Davis, Kendall Jenner, Liya Kebede, Katherine Langford, Eva Longoria, Andie MacDowell, Helen Mirren, and Yseult, waking in the show. Along with these celebrities, Shweta Nanda, L’Oreal Paris’s cause ambassador also walked the ramp. She had joined the brand earlier for their cause initiative – Stand Up Against Street Harassment.
According to Pankaj Sharma, Director CPD (Consumer Products Division) at L’Oréal India, Parish Fashion Week is about celebrating women through their different stages of success. It showcases innovation, skill and craftsmanship that propels the brand towards more advancement.
For this year’s event, Myntra partnered with L’Oreal Paris India to bring the best of global beauty products to the Indian market.