Lancôme has unveiled a bold new chapter for its iconic L’Absolu Rouge Drama Matte lipstick line with the launch of 10 reinvented shades. The revamped formula introduces a sophisticated cream-to-powder texture, offering an ultra-smooth application and a long-lasting matte finish that exudes drama. The campaign features Lancôme Global Brand Ambassador Olivia Rodrigo, known for her fearless confidence and bold persona. Making her debut in a Lancôme campaign, Rodrigo radiates elegance while showcasing two standout shades—399 Haute en Pink and 430 Plum Addiction.
Innovative Formula
The new L’Absolu Rouge Drama Matte formula is infused with cutting-edge ingredients designed for optimal performance and care. Light-diffusing powdery pigments ensure a velvety matte look that lasts, while ceramides provide added comfort and protect against dehydration by strengthening the lip barrier. Additionally, grand rose extracts offer a unique blend of active molecules derived from roses, elevating the lipstick with nourishing properties.
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Modern-Luxury Design
Lancôme has also given the packaging a modern twist. The jewel-like case boasts a matte finish, merging the brand’s classic luxury codes with contemporary aesthetics. Topped with the iconic Lancôme rose seal embossed in gold, the case is a true embodiment of elegance.
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With this launch, Lancôme continues to redefine timeless beauty, offering a lipstick that combines striking shades, advanced care, and luxury design—all while channeling Olivia Rodrigo’s unmistakable charm and confidence.
