Kay Beauty, the cosmetics brand co-founded by Bollywood actor Katrina Kaif and beauty retailer Nykaa, has unveiled the ‘Kreate with Kay Beauty’ initiative, aiming to nurture and empower the next generation of beauty professionals.
This program offers aspiring makeup artists professional training and mentorship at the renowned Daniel Bauer Hair & Makeup Academy. Five talented individuals—Shama Munawwar Ali Shaikh, Sarita Premsagar Bharti, Pranali Subhash Goregaonkar, Annu Banee, and Divya Acharya—were selected for an intensive course. This course was designed to refine their skills and broaden their industry perspectives.
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Beyond technical training, participants received invaluable exposure, mentorship, and networking opportunities, equipping them to excel in the competitive beauty landscape.
Katrina Kaif expressed her vision for the initiative, stating, “We wanted to create a platform where talent is nurtured, and opportunities are accessible to all. ‘Kreate with Kay Beauty’ was born from this vision, offering aspiring artists a chance to turn their passion into a profession. Seeing these artists refine their craft, step into their potential, and embrace their dreams has been truly inspiring.”
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Adwaita Nayar, Executive Director at Nykaa, echoed this sentiment, adding, “At Kay Beauty, our core belief has always been to harness the power of our platforms to create meaningful change. ‘Kreate with Kay Beauty’ is a natural extension of our ongoing commitment to beauty with a purpose.”
Established in 2019, Kay Beauty has consistently focused on inclusivity and empowerment within the beauty industry. The ‘Kreate’ initiative underscores this commitment by providing emerging artists with the tools and opportunities to transform their passion into a sustainable career.
Interestingly, By investing in the development of new talent, Kay Beauty not only enriches the professional community but also ensures that diverse voices and perspectives continue to shape the future of beauty in India and beyond.
