Mamaearth has roped in Shilpa Shetty Kundra for their first national television campaign for face wash. Through this TV commercial, the brand emphasizes its core message of spreading ‘Goodness Inside’ in products and actions. It is conceptualized by Korra Worldwide and the actress can be seen talking about the glow on her face owing to the brand’s Vitamin C facewash which is loaded with the goodness of natural ingredients grown in the garden. She also highlighted that Mamaearth is planting more trees with consumers ordering from their website.