Kareena Kapoor Khan has been chosen as the first global ambassador for Fable & Mane, a renowned hair wellness brand using Ayurvedic rituals. The collaboration marks a significant milestone for the brand as it gears up for its 5th anniversary celebrations in April.The Bollywood diva was the right choice for the brand as she embodies a fearless spirit and evergreen beauty. Having been in the industry for more than 25 years, she is an inspiration and a beacon of resilience.
Akash and Nikita Mehta, Co-Founders of Fable & Mane are thrilled to have her as the brand ambassador as she is someone who has a deep connection with Indian cultural heritage, and at the same time is confident and bold imbibing modernity with ease. Through this collaboration, the team aims for people to go back to their roots and embrace their inner beauty. The founders believe this collaboration will encourage individuals to reconnect with their roots and embrace the power of ancient wisdom for modern self-care.
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Speaking about the collaboration, Kareena said that she is inspired by Fable & Mane’s endeavour to use ancient wisdom for modern self-care. Through their products, the brand keeps alive the rich heritage of the country and reminds people to celebrate their inner and outer beauty. She lauded their efforts in preserving India’s rich heritage through their products, reminding people to celebrate their inherent beauty.
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As part of their 5th-anniversary celebrations in April 2025, Fable & Mane is set to launch a comprehensive campaign with Kareena Kapoor Khan at its forefront. The campaign will focus on the profound benefits of hair oiling and aim to honour the age-old rituals that form the foundation of healthy and vibrant hair. This partnership promises to bring the wisdom of Ayurveda to a global audience, championed by one of India’s most beloved and influential figures.
