Wella Professionals Partners with Wicked to Celebrate Bold Beauty

Wella Professionals has teamed up with Universal Pictures’ highly anticipated film, Wicked, to bring a touch of Oz magic to your hair routine. Inspired by the spellbinding transformations of the film’s protagonists, Elphaba and Glinda, Wella Professionals has created a limited-edition care set designed to repair and rejuvenate your hair. The film is slated for a release on November 22, 2024.

The Wella Professionals x Wicked Spellbonding Hair & Nail Repair Set comprises two essential products:

Wella Professionals Miracle Hair Rescue: This leave-on spray, powered by Alpha-Hydroxy Acid (AHA) and Omega-9, repairs hair damage in just 90 seconds. It detangles, strengthens, smooths, and rebuilds hair from the inside out.

Also Read: Martina Wu Expands its Presence By Opening a New Branch in Delhi’s Defence Colony

OPI Repair Mode Bond Building Serum: This innovative serum uses patented Ulti-Plex Technology™ to repair nail keratin structure, strengthening nails and preventing breakage.

According to PR Newswire, “As a brand that celebrates individuality, self-expression and creativity, Wella Professionals is thrilled to partner with Universal Pictures’ Wicked. Much like the film elevates traditional storytelling, Wella Professionals aims to empower stylists and individuals to redefine beauty standards and embrace their personal style. This collaboration allows Wella Professionals to bring bold, culturally relevant hair trends to life, embodying the spirit of transformation and self-discovery that both Wella and Wicked stand for.” said Lori Pantel, Chief Marketing Officer Wella Company.

A Limited-Edition Must-Have

In addition to the hair and nail repair products, the set also includes a limited-edition Wella x Wicked branded comb. This stylish accessory is the perfect finishing touch for any Wicked-inspired look.

View this post on Instagram

A post shared by Wella Professionals (@wellahair)

Embrace Your Inner Witch

Whether you’re a fan of Elphaba’s dark magic or Glinda’s radiant glow, this limited-edition set offers the perfect tools to transform your hair. With Wella Professionals’ commitment to quality and innovation, you can achieve salon-quality results at home.