Global salon haircare leader Wella Professionals has announced Manushi Chhillar, former Miss World and rising Bollywood star, as its new brand ambassador for the Indian market. This marks a major moment for the brand, which is introducing a prominent brand face in India after several years—signaling a bold new chapter in its journey of hair artistry and transformation.
The announcement was made at the TrendVision 2024-25 Grand Finale, a showcase of hair innovation and talent, where Manushi was revealed as the embodiment of Wella Professionals’ ethos: modern, fearless, and always evolving. Her passion for beauty, personal transformation, and bold self-expression aligns with the brand’s mission to stay a step ahead and inspire both stylists and consumers.
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Pravesh Saha, General Manager, Wella India and South Asia, said, “This marks the beginning of something legendary. Manushi represents a new wave of beauty—bold, modern, and expressive. With her as our ambassador, we aim to inspire consumers and empower stylists to keep creating what’s next. Everyone dreams of change, but few dare to embrace it. Together, we will encourage people to take that leap.”
As the No. 1 Salon Color Brand in the World, Wella Professionals is known for its cutting-edge color and hair care innovations. This new partnership strengthens its brand presence in India while championing a fresh, modern perspective on beauty.
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Through this collaboration, Wella Professionals continues to celebrate the power of transformation—because in hair, as in life, every move can be legendary.
