16 Oct 2023

According to Kline’s data, Wella Professional has been ranked as the best salon colour brand in the world owing to its continuous innovation and a deep understanding of the hair care industry. It’s commitment towards sustainability and responsible practices to protect the environment has also been an integral reason for this recognition.

The 140-year old brand, has been providing professional hair colour products to create dynamic and varied palette for hair professionals to work with. It has an extensive hair colour range, from the iconic Koleston Perfect to the latest Blondor and Blondorplex services that creates magical hair transformations.

Besides focusing on high-quality products, Wella has also been taking steps to reduce its carbon footprint. Its eco-friendly product range, Wella Elements range is a testament to that effort. Also, all the tubes of Wella Professionals’ colour product lines are recyclable being made out of 100% aluminium.

According to Pravesh Saha, General Manager, South Asia, Wella Company, the award is a recognition of the brand’s effort to provide a constant professional-first approach. The flagship colour brand is used by both beginners and creative hair artists to give the hair the perfect colour and shine. The brand will continue its efforts to serve its clientele with the best products and services.