The first edition of WeCosmoprof organised by Cosmoprof Worldwide Bologna has ended with excellent results. The digital event that took place from 4th to 10thJune was accessible to the 3,000 exhibitors registered for the 53rd edition of the event. There were more than 40,000 operators participating from over 100 countries. Cosmoprof My Match, a networking platform was the core of the event as it allowed companies, buyers, retailers, and distributors to re-establish relationships with key players in the industry. The Virtual Series, CosmoTalks involved over 50 speakers. The event reached over 170,000 unique users on social media, with more than 970,000 views. They were more than 6,000 operators who attended the live sessions.“WeCosmoprof is the result of the research and innovation of the latest editions of Cosmoprof. This project will match with the physical trade show. In this way, Cosmoprof enters a new decade as a protagonist,” said Enrico Zannini, General Manager of BolognaFiere Cosmoprof.