VLCC has announced the launch of its annual public awareness campaign against obesity. The 26-day Anti-Obesity Drive has been kick-started by Vandana Luthra, Founder, VLCC Group, and will culminate on November 26, which VLCC has been observing annually as Anti-Obesity Day, since 2001. “Taking the Orange Pledge by logging on to www.orangepledge.com is all about agreeing to ‘Stand Up’ against obesity and committing to lead an active, healthy lifestyle,” said Luthra, Founder, VLCC Group, explaining the theme of the 2019 Anti-Obesity campaign.