There’s still time for 2023 to officially begin but the hue masters at Pantone have already named ‘Viva Magenta’ as 2023’s official colour. This shade is described as a nuanced crimson red tone and according to the company is an unconventional shade for an unconventional time! According to the company, Viva Magenta 18-1750 vibrates with vim and vigor. This shade is deep rooted in nature and gives a sense of strength. Descending from the red family, this shade represents bravery, fearlessness, joy and optimism. It is a pulsating colour indicating the writing of a new narrative. It invokes within us, the forces of nature that helps to build our inner strength by galvanizing our spirits. Hence, it is the perfect colour for 2023 and so Viva Magenta 18-1750 was named as Pantone’s Color of The Year.