05 Jun 2022

Vegamour, a hair wellness brand has signed up actor, Nicole Kidman as its latest investor. It is the first celebrity partnership for the brand.

The partnership with Kidman is with the aim of moving to a more physical retail presence and expand to global e-commerce. Kidman is excited to partner with Vegmour as it uses organically grown ingredients for hair and scalp health. All its products are plant-based and are through fair-trade partnerships with women-run SMEs in southern Africa and many other parts of the world. She is a huge propagator of a holistic lifestyle that focuses on self-care. Vegamour plans for huge expansion with the brand launching in 400 Sephora stores in May and launches in China, Europe, UK, and Australia in the later part of 2022.