Vedix expects men’s grooming segment to generate 30% of total revenues by 2023

Vedix aims to fulfil the increasing demand for men’s personal care products. It aims to bridge the gap between the demand and supply with new products as the demand has been rising consistently over the last three years. It launched hair care and health products for men in 2020. Today, it gets about 30,000 orders monthly. In October 2021, the brand announced the launch of a personalised skincare line for men including, a serum, cleanser, and moisutriser. Today, all top e-commerce portals sell them. Furthermore, the company plans to expand this product range with specialised face masks, face mist, toner, hair spray, and grey hair treatment for men.