Timed with International Men’s Day, UrbanClap has launched grooming and haircut at home for men and kids in 9 cities in India. The cities include Delhi NCR, Mumbai, Bangalore, Pune, Hyderabad, Chennai, Chandigarh, Kolkata, and Ahmedabad. Men’s grooming is more than $5.5B market in India, and UrbanClap is the first player to take the service to Indian households. Consumers can avail from a wide range of affordable services such as hair cut, shave/beard grooming, facials, pedicures, and hair colour. UrbanClap also tied up with influencers such as Akshar Pathak and Ankush Bahuguna to create buzz around its new venture.