Ulta Beauty, a well-known American beauty store has been providing curbside pickup service in more than 700 locations. The store announced its reopening of 180 stores in the country. Ulta Beauty has worked with government and health guidance to create safer shopping environments inside the store. The main motive behind this initiative is to inform safety policies and the Retail Industry Leaders Association (RILA) to collaborate across the industry and share best practices, which explains how guests will experience shopping. These beneficial practices, Shop Safe Standards, include Face Coverings, Social Distancing, Salon Service Safety, Testers, In-Store Cleanliness, and Associate Wellness.