17 Nov 2023

TONI&GUY has completed six decades of excellent service in the hairdressing industry, creating global trends and maintaining high standards using state-of-the-art technology, and offering professional education.

In October, it celebrated its success through an event that got together 1200 of its global partners, salons, and industry affiliates. The event took place at HERE, Outernet, London to reflect on its success. The Mascolo family, including, Toni’s wife Pauline, and their children played perfect hosts and spoke about the brand’s rich legacy.

The event saw 50 models walk on the ramp and the International Artistic team created some stunning presentations. The brand’s Collection 2024 was also unveiled at the show. It included wearable styles inspired by the 1992 Transcient collection along with the new Creative Collection: Unfold, which was inspired by the brand’s British Hairdressing Award Collections. Global Creative Director Cos Sakkas had a special show where he presented his winning collection as the current British Hairdresser of the Year, Fellowship Hairdresser of the Year, and International Hairdresser of the Year. Sam Elliott and Dexter Johnson sported the brand’s signature and timeless techniques. The event also gave away awards to the deserving team members. The finale was a spectacular show by the talented Efi Davies.