Tilt Beauty, a new beauty brand founded by 21-year-old Aerin Glazer, has launched with a mission to make makeup accessible to everyone. Diagnosed with Psoriatic arthritis, Glazer experienced firsthand the challenges of using traditional makeup products and created Tilt Beauty to address this gap. The brand’s innovative, patented packaging and clean formulas are designed for ease of use, particularly for individuals with chronic pain or dexterity issues.
Tilt Beauty is the first beauty brand to receive the Arthritis Foundation’s Ease of Use® certification. This prestigious recognition highlights the brand’s commitment to creating packaging that is easy to open, hold, and apply, even for those with arthritis or limited mobility. The brand also uses the Braille Institute’s Atkinson Hyperlegible font on its website and packaging to improve readability for individuals with low vision, and includes braille on each box. A signature easy-open tear strip further enhances the user experience.
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The initial launch features two products: the Lashscape Mascara and the Grip Stick Hydrating Lip Treatment. Both products feature ergonomic, patented packaging designed for comfortable and easy application, and are refillable to minimize environmental impact. The Lashscape Mascara boasts a custom shorter wand for increased control and a lash-hugging brush for achieving lift, length, and curl. The Grip Stick Hydrating Lip Treatment is a fragrance-free, buttery treatment available in five shades, providing lasting hydration and a demi-shine finish.
All Tilt Beauty formulas are clean, vegan, cruelty-free, and have received the National Psoriasis Foundation Seal of Recognition. The products are also infused with a proprietary Tilt Calm Complex to nourish and soothe sensitive skin.
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“I founded Tilt Beauty to create a brand where beauty is accessible to everyone,” says Aerin Glazer. “Our mission is to design products that look beautiful and also make everyone feel included.”
This launch marks a significant step towards greater inclusivity and accessibility within the beauty industry.
