The Carter Beach clean-up organised by Kevin Murphy

Kevin Murphy has always talked about environmental consciousness and has carried out the same in their practices. They organized a beach clean-up at Carter beach by collaborating with Ek Saath Foundation. The beach was mostly covered in plastic and it further enunciated on their ethos of sustainability like using 30% less plastic in the packaging and harvesting the ingredients used in a sustainable way. The effort’s success motivated them to work harder and raise awareness about sustainability.