Tata has plans to enter the beauty and cosmetic sector through Tata Cliq. Tata’s beauty and cosmetics e-commerce app called Tata Cliq Palette is currently in test mode and they are planning to launch it in the coming months. Tata Cliq Palette regularly provides content by experts and influencers. They even provide up-to-date trends and self-care regimens. You may shop here from more than 800 brands, like l’Occitane and Bvlgari. Meanwhile, Tata is also planning to take the brand ‘Palette’ offline by opening brick-and-mortar standalone and shop-in shops. The executive of Tata Cliq is already in talking terms about their intentions to open physical outlets with the mall executives. Tata Cliq is expected to be in direct competition with other beauty Retailers likeNykaa, Shoppers Stop, Sephora, Myntra, etcwho has both online and offline presence.