Tata Group aims to open about 20 beauty tech stores offering digital skin tests and virtual makeup kiosks. Consumers can buy premium beauty products here. Tata aims to target people between 18-45 years who buy global products such as M.A.C and Bobbi Brown. In fact, Tata Group is negotiating with more than two dozen brands to offer exclusive products at these new stores.

None of the Tata Group officials divulged any information about the new venture but the news came after the company launched a new beauty app called Tata CLiQ Palette.

The upcoming stores will have a red facade with the Tata CLiQ Palette branding. About 70% of the products in the store will be for makeup and skincare. The stores will have technology that allows consumers to try any number of lipsticks virtually and get skin tests to understand which products are best-suited for their skin.