Tailor’s, a Swiss-origin men’s personal care brand, has officially made its entry into the Indian market with a thoughtfully selected range of grooming products tailored for today’s modern man. This launch marks the brand’s debut in India, with a clear intent to connect with consumers across the country.
As male consumers in India become more conscious and selective about their personal care routines, Tailor’s aims to offer them not just quality grooming products, but a brand that mirrors their evolving identity and lifestyle.
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A spokesperson from Tailor’s Grooming highlighted that men’s grooming has undergone a quiet transformation in recent years, both on a global scale and within India. They noted that the contemporary male consumer looks beyond basic functionality in personal care products, seeking options that align with his lifestyle, values, and individuality. The brand expressed pride in bringing Swiss-quality grooming solutions to India, especially as more Indian men embrace grooming as a reflection of self-care and personal expression.
The newly launched product line is now available at Looks Salon outlets nationwide, as well as through Tailor’s dedicated e-commerce platform. The brand initial offering focuses on premium hair and scalp care, addressing the evolving grooming needs of Indian men with high-performance formulations.
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Tailor’s describes its brand ethos as a celebration of masculinity, friendship, and shared moments, whether active or relaxed, social or introspective. The brand aims to resonate with men who value not just grooming but the experiences and bonds that come with it.
Started in 2015, Tailor’s is one of the premium grooming brands, combining effective, performance-driven products with thoughtful design and packaging. Its entry into India reflects a broader trend in the personal care industry, where there is increasing demand for specialised products tailored to men’s unique grooming needs.
