Streax Professional, the professional haircare brand for salon professionals recently declared the winners of ‘Times India Hair Style Icon 2023’. Aimed at recognizing supreme talent from the field of hair, style colour and cut, the competition was adjudged by industry experts and international celebrity stylists like Joakim Roos, Yolly Ten Koppel, Vipul Chudasama, and Savio John Pereira along with technical experts from Streax Professional.

Pushkar Sen from Udaipur, Rajasthan was crowned India’s Hair Style Icon of 2023. He won Rs. 5 lakhs and a trip to attend OMC Fashion World 2024. As a bonus, Pushkar also bagged an annual contract with Streax Professional for its annual collection 2024. Bikash Sharma from West Bengal was declared the first runner-up. He was rewarded with a cash prize of Rs 2.5 lakhs while the second runner-up Manish Kumar from Jharkhand won Rs. 1.5 lakhs. In total, there were 12 finalists from 4 zones for the final competition.

Another highlight of the event was the launch of Streaks latest hairstyle collection – ‘Spectrum’. Inspired and curated by the celebrated fashion designer Samant Chauhan who used his touch of simplicity, clean-cuts and basics to make the collection stand out. Celebrating individuality, each vibrant hue from this collection transitions beyond traditional colour palettes and breathes new life, creating uniqueness and personal style. Adding glamour to the event was actress Rakul Preet Singh who walked the ramp as the showstopper with her hairstyle and colour, crafted by Vipul Chudasama, Streax Professional’s Artistic Ambassador. He perfectly complemented the inspiring work of Samant Chauhan, creating a truly magnificent look.

Streax Professional empowers individuals to discover their unique selves and carve out their personal niche. Rochelle Chhabra, Head Technical Education – Professional Division (Streax Professional), Hygienic Research Institute, said, “Spectrum is an assortment of new high lift shades such as yellow, green, orange, violet. The vibrant, sophisticated, and transformative range of colours is more than just a selection of shades; it’s an expression of individuality, confidence, and style. As is rightly said, colour not only enhances the exterior but also influences mood, attitude, and behaviour with the unique quality of touching one’s soul and being”.

Commenting on the new collection launch, Dheeraj Arora, Managing Director & CEO Hygienic Research Institute said, “The vibrant collection mirrors life’s diversity, and unique expressions of every individual. As one of the leading brands in the space, Streax Professional consistently defines the latest & the best. A trendsetter palette, Spectrum brings alive the storyboard that ensures everyone discovers their distinctive persona. Besides, it offers an inspiring canvas for our talented stylist community, empowering them to unleash their limitless creativity and showcase their artistic abilities”.

A stunning line-up of models showcased the fashion-forward collection, with a spectrum of colours, styles, and textures to look their stylish-best.