Leading e-commerce grocery delivery app, Swiggy Instamart has collaborated with Mattlook Cosmetics, one of the leading colour-cosmetics brands to provide top-end makeup products in no time. This collaboration is part of Mattlook’s aim to make beauty products more accessible and convenient to customers. It already has a strong retail presence and is now focused on improving its digital footprint to fulfill an increasing demand for a quick shopping experience. The collaboration with Swiggy Instamart will help bridge this gap.
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According to Yashu Jain, Co-founder and CMO, Mattlook Cosmetics, this collaboration makes it convenient for customers to order last-minute emergency products anywhere and anytime. The brand aims to become a Rs 500 crore brand by 2028 expanding its product portfolio and forging strategic partnerships. Hari Kumar G, Senior VP & Chief Business Officer, Swiggy Instamart added that this partnership will allow customers to have a wide range of products to choose from at lightning speed.
Swiggy Instamart will have the best-selling products from Mattlook from the face, eye, and lip segments. They will be able to buy transfer-proof lipsticks, eyeliners, mattifying primers, and high-definition concealers, amongst others.
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Mattlook Cosmetics was established in 2017 and soon became a major player in colour cosmetics. Today, it has 15,000 general trade outlets in 22 states with a robust distribution network. It has more than 1,200 SKUs, offering customers a vibrant range of products in the beauty space.
