16 Oct 2023
St.Botanica, a premier D2C beauty brand, has launched a new Digital Video Campaign (DVC ) with its brand ambassador, Kareena Kapoor Khan for their Moroccan Argan Hair Care range.
The campaign champions the brand’s cause to offer the finest ingredients to its consumers. The new hair care range uses potent Argan Oil from Morocco. All the products are effective and free from chemicals. They have been created after stringent scientific testing and ensure results.
The DVC uses Kareena’s popularity and mass appeal to promote the new range. According to Sukhleen Aneja, CEO, Good Brands Co, Good Glamm Group., the brand focuses on using the best ingredients in all its products and the newest DVC with Kareena Kapoor Khan strengthens St.Botanica’s philosophy to provide the best in self-care.
The Moroccan Argan offerings include, Moroccan Argan Shampoo that uses plant and natural extracts. It cleanses the scalp well, leaving no residue, keeps the hair frizz-free and smooth, giving it a natural shine. It also helps reduce hair damage caused due to pollution and the conditioner softens and hydrates the strands due to the richness of plant extracts and natural oils. The other two products are Moroccan Argan Hair Oil and Moroccan Argan Hair Serum that offer intense nourishment to the hair and amps up hair growth.